The Future of iBeacon Technology

Nearly two years have passed since Apple introduced iBeacon, its proprietary beacon format, setting in motion the era of contextual computing. This marked a significant milestone in the history of computing, as it allowed a widely adopted consumer device like the iPhone to detect micro-location information transmitted by compact battery-powered radio devices for the very first time.

The most important innovation was removing all of the friction in user interactions. Before iBeacon, it was possible to use QR codes and pass contextual information to the phone, but it was inconvenient: pulling out the phone, opening a QR code scanning app, focusing the camera on the code, etc. With iBeacon technologies, users just need to enter a beaconified location and a pre-programmed action will automatically appear on the screen—frictionless.

Apple made this technology elegant, privacy-oriented and straightforward. They anticipated billions of devices advertising their presence, thus they designed the iBeacon format to consist of 20 bytes containing a static identifier (UUID + Major + Minor)—enough to number all the objects on earth.

When a phone discovers the beacon and picks up the identifier, it triggers an app and the action assigned with that beacon. That is the most beautiful part of this elegant design: an app searching for a specific beacon is required. That means this technology is opt-in only. Apple knew that powerful and frictionless experiences might also put users at risk of being spammed or tracked without their knowledge. That’s why users have to explicitly opt in by simply downloading their favourite store or brand app. By doing that, they allow app creators to push notifications to their phone or to use location services.

When a user feels that the app shouldn’t use her location or that there’s not much value behind the app, she removes it. That is actually why many mobile app developers concentrate on delivering amazing value to users.

If a user boards a train, arrives at the destination, and gets a notification with the ticket automatically charged to her credit card, that would be a magical experience. Or if she arrives at the airport and the app says exactly where to go and she is checked in by walking to the gate, that would be an amazing frictionless passenger experience.

However, it’s one thing to broadcast a static identifier and trigger hard-coded actions and another to engage with users through dynamic app content.

When a user walks into a furniture showroom and approaches the sofa she likes the most, she can see the picture, description, or price on her smartphone. But this data might change over time. In order to maintain it, developers might either hard-code all the new data into the app and push the new version to the App Store, or the app might simply fetch the data from the server by passing beacon identifiers to CMS solutions, where marketers could keep the content up-to-date.