So, what is the exact success mantra for a startup that consistently excels and grows over time? How do they make it? You may be thinking about these questions at the back of your mind quite often. Currently, apps have become a very big business. As mobile apps continue to increase in number every day, so does the level of competition.
Business owners want smart and user-friendly apps for their audience. At this stage, what they seek is reliable guidance from a trusted mobile app development company. Every startup has a new and innovative app development plan. They intend to launch their product in short periods and make sure that the quality remains intact.
Whitelotus Corporation has worked with several startups worldwide for over 15 years. We have customers who run successful startup companies using powerful mobile applications designed by our expert team of app developers. The blog takes you through our experiences of working with startups, as we discuss the differences in delivery expectations across various business models.
Expectations of Startups From a Mobile App Development Company
All they want is a high-quality product that is free of defects, delivered on schedule, and, most importantly, reasonably priced. To ensure a successful product launch, app development companies must adhere to specific codes of ethics and established procedures.
Creating an online persona via the mobile app can help you maintain your competitive edge and boost user engagement over time. The app’s life cycle undergoes numerous stages before launch. The process of development is improved and made more possible by working in small phases.
Key Challenges For Startups During Mobile App Development
Market Density
The fact that millions of smartphone apps are available is no secret. Almost anything has an app for it. Converting a startup’s mobile app idea into a unique app that stands out from the competition is the largest issue facing app developers. Even if your software has an amazing user interface, how you promote it is what really determines how successful it is.
Our advice to our clients is to find a potential audience and conduct a market analysis, which are the best ways to address such problems. Enumerate their needs. Determine the issue that the users are trying to solve with your software. Will they tell their friends about your app if they have a similar issue?
You will be able to overcome obstacles and utilize your app to grow your business once you have identified the market niche that requires a solution in a language that they can best grasp.
Mobile App Fundings
It can be pretty difficult for a firm to raise money for web development or mobile app development. The typical cost of developing and launching a mobile app for a startup can range from $2,500 to $200,000.
You must have a plan in place for financing your app. Finding the right investor and explaining the workings of your mobile app, as well as the potential return on investment, may be necessary. Numerous internet sites offer the opportunity to raise money for your mobile app concept and bring your ideal app to life.
Device Compatibility
New gadgets are constantly being created, and the technological world is growing every day. To maintain a consistent brand image, you must optimize your presence across all currently available devices. As a startup, you may have difficulties in ensuring that your app works on all devices. You must be mindful of all the restrictions, such as the operating system requirements and screen resolution.
The responsiveness of the app must be considered from the outset when developing an app for a startup. This will guarantee that your new mobile app runs smoothly. You can hire dedicated developers from Whitelotus Corporation to create your mobile application.
To ensure the success of your startup mobile app, it is also essential to thoroughly test your software on every device you wish to reach.
App Navigation
The user interface of your software must be straightforward and intuitive. Even if an app may seem straightforward and easy to use to the developer, this may not be the case for potential users, which could have an adverse effect and result in evaluations from the audience.
The solution to this issue is to be as straightforward and clear as you can. You can use AI app development technologies and incorporate instruction manuals and tutorials into your program. The user may already be familiar with a comparable pattern that you employ. Make use of icons and thumbnails to make it easier for people to navigate.
Mobile App Marketing
Going through this tough, competitive market, selling apps is a huge issue for startups. Because there are other big businesses with more money and more experience, the rivalry is fierce.
You should promote your software and enter the market with the appropriate plan. You can seek advice from marketing professionals who have launched and promoted apps successfully in the past. The app’s marketing is mostly responsible for its success. For your mobile app, you can utilize social media and additional internet marketing tools.
How Whitelotus Corporation Empowers Startups Using a Proven Development Process
Identify Customer’s Area of Problem
As a startup owner, you must first assess the customer’s problem area before developing any app. We help our founders get a thorough understanding of the issue and use their app design to develop the most practical solution. This analytical step puts them one step ahead of their rivals. Your competitors include a variety of apps currently available on the market. As a new founder, you will undoubtedly be able to develop the best answer for your target audience’s issue through your app if you comprehend it. Long-term benefits will result from staying on the correct path.
Documentation of The Idea
As a team of seasoned app developers, we first finalize the idea for our clients after conducting a thorough target audience analysis. We then sketch the idea of their app. For us, this becomes very helpful during the entire development lifecycle of mobile app development. We also list out every possible idea and concept in simple language that helps us to refer to anytime. We also list down a few questions for our clients, and we ask for answers during the app documentation:
- What is the purpose of building this app?
- What are your expectations for the app that you will create?
- Can you enlist the complete functionality of the app from your end?
- Did you ever think of building the app with higher engagement and more usability?
Conducting Thorough Market Research
Before starting the app development process, you should know who your app is intended for and what problem they are trying to solve. So, what is the secret sauce we use? Giving consumers a useful product to address their issues is the key to any innovation’s success.
- What we suggest to our clients is to make sure your target market is truly in need of a product similar to the one you are launching by analyzing them before releasing your startup’s mobile app. Users are constantly eager to try something new to address their issues.
- Instead of using the same design as other apps on the market, include originality in the app.
- As a team, we help our clients understand market demands, observe their target audience’s behavior, and then develop a solution that they will find irresistible.
Wireframing
At this point in time, we design the architectural blueprint of the app for picture display on screens. We also check the app functionality. We wireframe the apps to understand the clear picture of the app. We find out what it looks like and discuss it with our clients. Through this process, we gain a real-world example of the changes needed based on the user experiences with the app.
We consider wireframing as the best opportunity to update the app in exactly the way users need, by adding various functionalities and features. Finally, once the wireframe is approved, we send it for testing to identify any loopholes and limitations, and ensure that all of them are addressed with suitable solutions.
App Designing
As the startup’s founder, you should make sure that the mobile application design is excellent in order to captivate the target audience after it launches. The consumer should want to return to your app after using it.
At Whitelotus Corporation, we always consider user feedback the most valuable, as it helps us improve our design for the next best version. When developing a startup app, mobile app design is essential to its growth and success. The app’s design encompasses both its functionality and appearance. Therefore, creating an app that is easy to use is crucial.
You can hire dedicated developers to build a successful mobile app that can support your startup in growing faster.
Building an MVP
The idea of developing the ideal software with all the necessary features and the greatest user experience should not be the primary focus of startups. Instead, they should concentrate on creating an MVP (Minimum Viable Product).
At Whitelotus Corporation, we build impactful MVPs for our startup clients. MVPs help them learn about all the adjustments an app made before it was named the most successful app by reading a success story about it. MVPs contain the essential version of the application and address the main issue that potential users may be experiencing.
Mobile App Branding
Your app will represent your brand. The app’s branding is crucial during the design and development stage, and getting started early will benefit you later. It will give your marketing plan more strength.
Our team of developers and designers helps our clients choose the app logo, the color scheme, and typefaces they want to employ right away. It will not only benefit the developers but also build the app’s reputation. Since the app serves as your company’s branding tool, it should complement your brand and strategy.
App Security Buildup
Your app’s primary goal should be to protect user data. Whitelotus Corporation has a robust team of quality control experts who are always available to discuss security-related issues. We accordingly make plans to reduce risk. You must be really concerned about the security of your app since you want the person who accesses it to feel secure. For your app, we always adhere to specific security guidelines.
App Launching With an Impactful Marketing Strategy
We suggest beginning with the promotion activity before releasing the app on the App Store. We always advise our clients to decide when to launch the app and schedule the development process accordingly. You should concentrate on both the pre-launch and post-launch marketing initiatives. Promotion keeps users interested and curious to know what is in it for them. Before the release of its app, the strategy helped to develop its consumer base and brand image. To captivate users and ensure the success of your app, you must be unique in your marketing approach.
Partner with Whitelotus Corporation To Raise Your Business Growth to The Next Level
We are sure the above points will help you strategize and launch a successful mobile app solution for your great startup. If you have a plan and a wonderful idea that you want to bring to life, contact us, and we will guide you through the process. As a trustworthy team of expert web and app developers, we have been building diverse web and mobile apps for over 10 years. Leverage our expertise and experience today! Reach out to us through our website.
