While restaurants, hotels, sports venues, educational institutions, banks, amusement parks, and other businesses are embracing beacons for proximity marketing and reaping its benefits, retailers have been one of the most prolific users of beacons. As brick-and-mortar retailers have long struggled to foster a personalized connection with their customers, they are now turning to proximity marketing with beacons to get a real-time view of the customer experience, increase engagement, and boost sales.
For instance, the Regent Street stores leveraged beacons to engage shoppers and witnessed brilliant results. The stores saw a surge in the usage rate of their beacon-enabled Regent Street app, with contextually relevant offers and information driving 48% of the shoppers to use the app more than twice a month. The businesses also registered a 10-times uplift in offer redemption from beaconing and an engagement rate of 35% on offers sent to nearby shoppers.
With projections of over 1 million new beacons to be deployed in retail and trend of proximity marketing taking over, it is essential for retailers to understand the potential of this new marketing tool and how retailers across the globe are using it to be successful.
To help retailers understand and use proximity marketing to its full potential, we bring to you an advanced guide that offers great insights into how proximity marketing is becoming a success formula for the retail space. It takes you through all the essential steps to get started with your first retail store proximity marketing campaign.
Also Read: Spotnify: Hyperlocal Engagement. Revolutionized: A newly launched iBeacon app by Whitelotus Corporation.
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